Raid is a famous bug spray brand. Their tagline is "Raid Kills Bugs Dead”, which tries to give a powerful and efficient image, but their current packaging doesn’t correctly reflect their brand image. The new approaching is creating a trendy and fashionable look for the package, which focuses on showing the function of the product. The new design utilizes typography only to show all the features pairing with neon color. Also, redesign their logo with only typography but mimic the shield shape of their original one.
